Which statement best describes the legal effect of "puffs" in advertising?

The correct statement is that puffs are mere sales talk and not legally binding. In advertising, puffs refer to exaggerated claims or statements that are made to promote a product or service, typically seen as hyperbolic or fanciful. These assertions are not intended to be taken literally or create any enforceable obligations.

Because puffs are considered non-literal expressions aimed at enticing consumers, they do not hold legal weight in the same way that explicit terms of a contract would. This means that if a puff turns out to be untrue or misleading, the seller generally cannot be held liable for it in a legal context.

Understanding the nature of puffs is essential for consumers and businesses alike, as it distinguishes between legitimate contractual obligations and promotional language designed merely to persuade or influence potential buyers.